Wade Parmer - President & Founder
Wade Parmer is an experienced technology executive with more than 25 years leading high-impact teams across global sales operations, business operations, and technology services. He currently serves as a Country Leader for Global Sales Operations in the Public Sector at Amazon Web Services, where he drives strategy, operational excellence, and the adoption of intelligent sales technologies that support government, education, and nonprofit customers around the world.
Throughout his career, Wade has built and led high-performing teams that modernize systems, optimize revenue operations, and enable organizations to scale with clarity and precision. His work spans global transformation initiatives, sales productivity programs, forecasting innovation, compensation design, and AI-driven process improvement.
Before joining AWS, Wade spent 17 years in senior leadership roles at Dell Technologies. There he guided multiple global functions, launched new operational frameworks, and earned a reputation for blending data-driven decision making with a people-first leadership style.
Whether developing next-generation sales technologies or coaching emerging leaders, Wade brings a consistent focus: removing complexity, unlocking potential, and helping teams operate at their very best.
Will Ledbetter - Head of Digital Learning and AI Integration
Will is an AI Delivery Solutions Analyst at AWS. With four years of experience, he’s steadily built a reputation for thoughtful strategy, a strong work ethic, and an eye for future opportunities. He enjoys finding innovative ways to improve processes and contribute to technical and operational progress.
Will has led initiatives that streamline processes, enhance user experiences, and future-proof cloud infrastructure. He specializes in secure multi-environment setups, agent orchestration, and workflow automation, ensuring that teams can adopt emerging technologies responsibly and at scale.
Beyond his technical expertise, Will is known for his collaborative style and ability to translate complex systems into accessible solutions. He documents and shares his work through Notion, reinforcing his commitment to transparency and knowledge-sharing. Whether optimizing cloud costs, designing AI-driven workflows, or coaching colleagues on best practices, Will brings a consistent focus: building resilient systems, unlocking potential, and enabling teams to thrive in a rapidly evolving digital landscape.
Will has a passion for helping others and more specifically, helping young people find their passion and a path that is right for them.
“Sooner or later you might figure it out – that “aha” moment when you understand who you are, how you think, what you should do with our life. But what if you could do it sooner rather than later?”